Privacy Policy | Horton Motor Factors

Horton Motor Factors
Last Updated: [27/02/2026]

1. Who We Are
Horton Motor Factors

161 Brownroyd Hill Rd

Bradford

BD6 1RU

Tel: 01274 693302

We are committed to protecting your personal data and handling it in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

Our website is for informational purposes only. We do not sell products or process payments online.

2. What Information We Collect

We may collect:

Name (if provided via contact form)
Email address
Telephone number
Vehicle registration number (for part identification)
Website usage data (via cookies and analytics tools)

We do not collect payment information through our website.

3. How We Collect Information

We collect information when:

You complete a contact form
You email or call us
You browse our website (through cookies and tracking technologies)

4. Analytics & Advertising Tracking

We use the following tools:

Google Analytics (GA4)

To monitor website performance and improve user experience. This may collect anonymised data such as:

Pages visited
Time spent on site
Device type
General location data (non-precise)

Google Ads

To measure the effectiveness of our advertising campaigns.

Meta (Facebook) Pixel

To measure the performance of Facebook and Instagram adverts and deliver relevant advertising.

These tools may collect technical and behavioural information but do not directly identify you personally.

Tracking technologies are only activated after user consent through our cookie banner.

5. How We Use Your Information

We use your data to:
Respond to enquiries
Identify correct vehicle parts
Improve website functionality
Measure marketing performance
Provide customer service

We do not sell, rent, or trade your personal data.

6. Data Security

We take reasonable technical and organisational measures to protect your information from unauthorised access, misuse, or disclosure.

7. Data Retention

We retain personal data only for as long as necessary to respond to enquiries or meet legal obligations.

8. Your Rights

Under UK GDPR, you have the right to:
Request access to your personal data
Request correction of inaccurate data
Request deletion of your data
Withdraw consent for marketing cookies

To exercise your rights, contact us at:
admin@tmsautoarts.co.uk

9. Cookies

Our website uses cookies to:

Ensure basic functionality
Analyse traffic
Measure advertising performance

You can manage your cookie preferences through our cookie consent banner.

10. Changes to This Policy

We may update this policy from time to time. Please review it periodically.